1. What Are Cookies?
Cookies are small text files stored on your device when you access our website. They contain information that helps us recognize you, remember your preferences, and understand how you use our Services. Cookies are widely used to enhance user experience and website functionality.
2. Types of Cookies We Use
2.1 Essential Cookies (Strictly Necessary):
- Authentication: Verifying your identity and session management
- Security: Preventing fraud and protecting against malicious activities
- Functionality: Enabling core website features and services
- Load Balancing: Distributing traffic across servers for optimal performance
- Examples: Session ID, authentication tokens, security settings
2.2 Performance and Analytics Cookies:
- User Behavior: Tracking page visits, time spent, and interaction patterns
- Performance Metrics: Measuring website speed, error rates, and reliability
- Analytics Tools: Google Analytics, Hotjar, and similar platforms
- Data Retention: Typically 24-26 months
- Purpose: Improving website performance and user experience
2.3 Advertising Cookies:
- Personalization: Delivering relevant ads based on user interests
- Remarketing: Showing ads for products/services previously viewed
- Ad Performance: Measuring ad effectiveness and conversion rates
- Providers: Google Ads, Facebook Pixel, AdMob, and other ad networks
- Data Retention: Typically 13 months or longer for remarketing
2.4 Third-Party Cookies:
- Set by: External partners including advertisers, analytics providers, and social media platforms
- Purpose: Tracking user activity across multiple websites
- Control: Managed by third parties and subject to their privacy policies
- Examples: Facebook, Google, LinkedIn, Twitter tracking cookies
3. How We Use Cookie Information
- Account Management: Maintaining login sessions and user preferences
- Personalization: Customizing website content and user experience
- Analytics: Understanding user behavior and website performance
- Advertising: Delivering targeted, relevant ads to relevant audiences
- Security: Detecting and preventing fraud and malicious activities
- Improvement: Optimizing website functionality and user interface
- Compliance: Meeting legal and regulatory requirements
4. Specific Cookie Names and Purposes
Google Analytics Cookies:
- _ga: Main analytics cookie tracking unique visitors
- _gat: Rate limiting cookie for Google Analytics requests
- _gid: Session cookie tracking user sessions
- Retention: 2 years (GA4) or 26 months (Universal Analytics)
Google AdSense and AdMob Cookies:
- NID: Storing Google ad preferences and frequency capping
- ANID: Alternative to NID for ad personalization
- IDE: Used for ad targeting and remarketing
- Retention: 13 months or longer
Facebook Cookies:
- fr: Facebook remarketing and audience tracking
- _fbp: Facebook Pixel tracking conversions and user actions
- datr: Security and fraud prevention cookie
- Retention: 90 days for _fbp, up to 2 years for others
Session and Authentication Cookies:
- PHPSESSID: PHP session management cookie
- sessionid: Django/Python session cookie
- _SESSION: Custom session tracking
- Retention: Duration of browser session or specified timeframe
5. Cookie Consent and Control
5.1 Cookie Consent Banner:Upon first visit, users are presented with a cookie consent banner allowing them to:
- Accept all cookies
- Accept essential cookies only
- Customize cookie preferences by category
- Access detailed cookie information
5.2 User Rights to Control Cookies:
- Browser Settings: Manage cookies through browser preferences
- Clear Cookies: Delete existing cookies from your device
- Cookie Blocking: Block cookies from specific websites
- Private Browsing: Use incognito/private mode to avoid persistent cookies
5.3 Browser-Specific Instructions:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Preferences > Privacy and Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Privacy, search, and services > Clear browsing data
6. Do Not Track (DNT) Signals
Some browsers include Do Not Track functionality. However, there is currently no industry standard for recognizing DNT signals. We honor DNT requests where feasible but cannot guarantee compliance due to third-party cookie limitations.
7. Global Cookie Compliance
7.1 European Union (GDPR):
- Prior consent required for non-essential cookies
- Cookie banner with clear consent options mandatory
- Granular consent by cookie category required
- Withdrawal of consent easily available
- Cookie information transparent and accessible
7.2 United Kingdom (UK GDPR and PECR):
- Similar GDPR requirements apply
- Privacy and Electronic Communications Regulations (PECR) compliance
- Prior implied consent acceptable for some functionality cookies
- Analytics and advertising cookies require explicit consent
7.3 California (CCPA):
- Cookie usage disclosure required in Privacy Policy
- Right to opt-out of cookie-based personalization
- Right to know what information cookies collect
- Cookies considered personal information under CCPA
7.4 United States (General):
- No federal law specifically regulating cookies
- State privacy laws (CCPA, etc.) may apply
- Cookie disclosure and consent best practices recommended
- Industry self-regulation through NAI and DAA
8. Third-Party Cookie Policies
We are not responsible for third-party cookie practices. For more information about cookies set by third parties, please review their privacy policies:
9. Cookie Retention and Deletion
- Essential cookies: Retained for session duration or account lifetime
- Analytics cookies: Typically 24-26 months
- Advertising cookies: Typically 12-24 months
- Third-party cookies: Varies by provider (see respective policies)
- Deletion: Users can clear cookies anytime through browser settings
10. Similar Technologies
In addition to cookies, we may use similar tracking technologies:
- Web Beacons (Pixels): 1x1 pixel images tracking page visits and email opens
- Local Storage: Browser-based storage for user preferences and data
- Session Storage: Temporary storage for session data
- Mobile Identifiers: AAID (Android) and IDFA (iOS) for mobile tracking
- Fingerprinting: Identifying devices through browser configuration and characteristics
11. Opt-Out and Preference Management
Advertising Industry Opt-Out Tools:
12. Cookie Updates and Changes
We may update this Cookie Policy periodically. Material changes will be communicated via email or website notification. Continued use of our Services constitutes acceptance of updates.
13. Contact Information
Questions about Cookies: privacy@puciyun.com
Cookie Consent Issues: support@puciyun.com
Data Protection Officer: dpo@puciyun.com